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Is your church on Facebook? If not, why not? If you are, you will find the following resource will give you great ideas for using Facebook to both reach out to prospective church attendees, as well as providing a forum to bless and encourage your present members and adherents.
Many of your church members are already using Facebook and you can reach them quickly with news and events. A recent survey by comScore revealed that the average Facebook member visits the site an average of nearly 18 times per month. You may have some church members who visit Facebook 18 times a day! The beauty of social media is that you now have a vehicle to interact with their friends and family. In fact, the average Facebook member has 130 friends!
Here are the topics addressed in this 24 Page Special Report “Facebook for Your Church”:
- Why Churches Should Use Facebook?
- Isn’t Facebook Just a Fad?
- Why Churches Should NOT Use Facebook
- Facebook Vocabulary
- Uses for Facebook
- Guide to Creating an Organization Page
- Joining Facebook
- Create Your Church Page
- Customizing Your Page
- Photos and Videos
- Using Facebook as Your Primary Website
- Facebook Etiquette
- Managing Your Social Media
- Social Networking Policy
- Ways for Pastors to Connect
- Fun With Apps
- Using QR Codes
- More Resources For Your Church
If you’re wondering if your church should use Facebook as a communication tool, the answer is a resounding YES! Facebook is an effective communication tool for churches and other organizations for the following reasons:
Facebook (and other social media sites) are becoming popular search engines and people searching for a church in your area may find you on Facebook and then visit your website for more information. Think of it as a 24/7 evangelism tool!
Facebook pages are easy and fun to create. There are many online tools to customize your page to become an engaging interactive ministry tool. You can post reminders, promote blog postings, share photos, provide event information, recruit volunteers, educate with daily Bible verses or links to daily devotions or readings…whatever your congregation members would like to share with each other.
Church members on mission trips can quickly post updates and share their daily achievements. No more waiting for periodic updates!
If you utilize email marketing through an email service provider such as Constant Contact, they are making it easier than ever to link your email messages to your Facebook page. Consider your church website, social media pages, and email marketing to be your communication/evangelism trifecta!
Easy to understand metrics allow you to measure your success.
Although Facebook was created for students, it is now open to all ages and the fastest growing demographic is those 35 years old and older.
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