Each Church Letter Writing Tip builds off an acrostic based on the words “Church Letters”. At the bottom of each tip is a free sample church letter which may be used within your own church communications. This letter may not be posted on any competitive website.
Church Letter Writing Tip 6
Our sixth lesson in “13 Tips For Church Letter Writing Success” will build off the letter “H” in our Church Letters acrostic.
So far, we have looked at the following: C – Be Clear H – Be Hopeful U – Be Understanding R – Be Responsive C – Be Consistent
Today, we will take a look at:
H – Be Helpful
Perhaps you know of community agencies or church ministries that are available to the person or family you are writing to.
If you have a “Young Marrieds” small group and you are writing to a young couple about a particular issue, then you may want to provide the contact information for the leader of that small group. Again, be sensitive to what their needs are and begin to think of ways you can provide help to them.
If you have a young family visit your church, then you will want to be sure they know of some of the programs and ministries available to minister to their needs. Insert a brochure about that ministry, and be sure to forward contact information on to relevant ministries who in turn could get in touch with the prospective family.
For the most part, when people visit a new church, it's not so much about what they can do for the church, but it's about what the church can do for them. No, that's not selfish… it's the reality and the “norm” when people are looking for a church for their family to attend. The serving and ministry will come later as they are assimilated into the church, and develop a sense of “ownership” for it's ministry. Instead of talking to their friends about “this” church, or “the” church, they will soon enough say “my” church, or “our” church”.
Our communication to them must be helpful, especially in the initial stages as they develop this familiarity and ownership.